Kerala culture and tradition is sustained by the Malayalees. Traditional dresses of Kerala are all about purity and elegance. It reflects the rich Malayali culture. Women’s minds have always been very much attached to the concept of saree. Sweta Venugopal, Mini Krishnan and Arathy Murali are three women who have achieved entrepreneurial success by capitalizing on the endless possibilities of that love for sarees. They are natives of Shornur, Palakkad. They have became entrepreneurs due to the lockdown during the Covid era. When they were stuck at home during the pandemic induced lockdowns, they both thought of starting a business. In recent times, handloom dresses and woven dresses have become a trend. Then the thought of adding that trend was first formed in Sweta’s mind.
“Kerala Sarees Boutique” page that started on Instagram has become popular among women in a short period of time. Today, the page has more than twenty thousand followers. The company was registered as Venus Woman Private Limited when the demand increased in Kerala, outside Kerala and in foreign countries. Venus Private Limited is a women only startup that distributes Kerala sarees all over the world. Attractive and varied designs and quality have increased the popularity of Kerala Kasav sarees more than ever. This change in the concept of women’s clothing also boosted the popularity of the Kerala Kasav saree. These entrepreneurs are also getting support from the Kerala Startup Mission. In marketing, the scheme is receiving fixed funds from the Kerala Startup Mission.
The trendiest designs with quality threads, fine yarns and unfading colours is what sets Kerala Saree Boutique apart. The sarees are named as Sita, Amba, Vishnukranthi, etc. Handloom Sarees, Kerala Kasav Sarees, Set Mundu, Designer Collections and Traditional Sarees are available online. Each garment is collected from the handloom villages of Karimpuzha, Koothampulli, Kannur and Balaramapuram. The sarees are collected directly from the handpicked weavers and given to the customers with their own designs. It is also designed and customized as per the requirements of the customers. They also provides special design consultation. Along with Kerala’s own culture, the cultures of other states are closely examined and also taken care to include it in their clothes. Formal, casual, trendy and designer collections for weddings, parties, business meetings, etc are also available. With the takeover of Kasav sarees by women, Kerala Saree Boutique is making headway by selling men’s collections and kids’ collections as well.
The boutique is successful in reaching customers all over the world through its well-developed website. All the products of the boutique are easy and comfortable wears for any occasion. Their orders are accepted online through Kerala Sarees Instagram and Facebook pages and through the official website www.keralasaree.com.
Kerala Sarees Boutique has made a name for themselves and continue to blaze a trial in the business world.
phone- 8590134821
